Where Magic Grows
Our FirEver Christmas Tree Journey
Welcome to a special pocket of South Gippsland's rolling hills, where FirEver Christmas trees come to life. It’s here that Matt and Em sow and grow. Sometimes their two children help sow and grow. Sometimes…….
The FirEver idea began in 2018 with a happy thought: Plant a seed and nurture a unique, beautiful Christmas tree in a pot. We chose to grow Douglas Firs, normally grown in the Northern Hemisphere because they are just beautiful and they grow extremely well in the South Gippsland climate. Our trees were never intended to be one-season wonders but the stars of a Christmas story that repeats year after year.
When the trees have outgrown their pots, and we’ve outgrown lifting them, they retire to the earth, living FirEver.......
One Tree. Many Christmases
The same tree, but a fresh story awaits every December
From the humble seed of an idea, we've persevered through many a challenge. It feels right doing this. We're all about hands-on care, ensuring each potted Firever Christmas tree gets the dose of TLC it deserves.
While planting into the amazing South Gippsland soil would speed up their growth, we're on a mission of patience. We aim to grow Christmas trees that never get chopped down for Christmas or end up as landfill in January.
A FirEver Christmas tree is Alive! It will always have its roots intact and with a little assistance, continue to thrive long after the festive season has passed.
Our hope is that your FirEver tree becomes part of your family and part of a new tradition - where each December unwraps a new chapter, making your celebrations not just joyful but eco-friendly too.
We are still trialling a delivery and collection model but within a selected delivery area, so get in touch to see if we can deliver to you. Otherwise visit one of our specially selected retailers to choose your FirEver tree or request a free delivery to one of our retailers.
